OWN DEMO PROJECT · SERVICE WEBSITE, LOCAL SEO & SPEED
I designed and built Brightvale Heating & Air, a demo website for an HVAC company in Austin, TX, using only free tools. It has 16 pages, including 4 service pages and 4 city landing pages, click-to-call buttons, a sticky mobile call bar and a free quote form. I completed local SEO and speed optimization, then measured the result with Google PageSpeed Insights.
Website: hvac.mitaur.com (demo business, not a real company)
Date: November 2026 · 16 pages, 4 city pages
Tools: WordPress, Blocksy, Rank Math, WPForms, LiteSpeed Cache and Google PageSpeed Insights.
THE RESULT
PAGESPEED · MOBILE · AC REPAIR
Largest Contentful Paint dropped from 4.1 s to 1.1 s after the body font was switched to a system font stack.
PAGESPEED · MOBILE · HOME
LCP 1.1 s and zero layout shift. Desktop scored 100 with an LCP of 0.5 s.
ACCESSIBILITY · HOME
Darker button colors for contrast, underlined text links and readable footer text.
| Page · device | Performance before | Performance after | LCP before → after |
|---|---|---|---|
| AC repair · mobile | 87 | 100 | 4.1 s → 1.1 s |
| Home · mobile | 99 | 98 | 1.7 s → 1.1 s |
| Home · desktop | not tested | 100 | 0.5 s |
| AC repair · desktop | not tested | 100 | — |
Also after: Accessibility 93 → 100 and Best Practices 100 on the home page; layout shift 0 on every mobile test.
Lighthouse lab scores move a few points between runs, which is why the home page went from 99 to 98 while its LCP improved. PageSpeed’s SEO score shows 66 only because the demo site is intentionally set to noindex.
EVIDENCE
The first image summarizes the PageSpeed Insights results. The second shows the local SEO and lead generation features. The third shows the finished design on desktop and mobile.
Speed — November 2026: mobile 87 → 100 (AC repair page) and 98 (home); desktop 100 on both pages.
Local SEO: 4 service pages and 4 city pages, unique titles and meta descriptions on every page, one H1 per page, and HVACBusiness, Service and FAQPage schema.
THE BRIEF
I wanted a realistic local service project to show clients: an HVAC company website built only with free tools, with clear services, pages for each city it serves, trust signals and an easy way to call or request a quote from any phone.
STEP BY STEP
I planned 16 pages: home, a services hub with 4 service pages (AC repair, AC installation, heating, maintenance), a service areas hub with 4 city pages (Austin, Round Rock, Cedar Park, Pflugerville), About, FAQ, Contact, Privacy and Terms. I built a custom navy and orange design system on the free Blocksy theme.
Every page has click-to-call buttons, and phones get a sticky “Call now / Free quote” bar. The WPForms quote form asks for name, phone, email, ZIP code, service and urgency. Service pages list warning signs, what is included, pricing notes and an FAQ.
With Rank Math I set HVACBusiness as the business type and wrote a unique title, meta description and focus keyword for every page. I added custom JSON-LD: HVACBusiness on the home page, Service and FAQPage on service pages, and FAQPage on city pages. I removed a duplicate H1 and linked related pages together.
I tested the home page and the AC repair page in PageSpeed Insights. The home page scored 99 on mobile with accessibility at 93. The AC repair page scored 87 on mobile because a Google Font delayed the main text from appearing, giving an LCP of 4.1 s.
I tuned LiteSpeed Cache (browser cache, minified CSS and JS, deferred JS, lazy-loaded images with the hero image excluded), switched the body text to a system font stack, darkened the orange buttons for contrast and underlined text links. I left async Google Fonts off because it caused layout shift.
The AC repair page rose to 100 on mobile with an LCP of 1.1 s, the home page scored 98 on mobile with accessibility at 100, and both pages scored 100 on desktop with zero layout shift.
THE REMAINING WORK
REPORT CONTEXT
Test date: November 2026, before and after the optimization work. Tool: Google PageSpeed Insights (Lighthouse lab data), mobile and desktop, home page and the AC repair page.
These are lab performance scores and on-page checks, not rankings, calls or traffic, and no ranking result is claimed. FAQ markup is valid, but Google currently shows FAQ rich results mainly for government and health websites.
YOUR SERVICE BUSINESS · A CLEAR NEXT STEP
Share your services, the areas you cover and what your current site is missing. I will reply with a clear plan, timeline and price.
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